I created communications campaigns across digital and social media projects.\u00a0<\/p>\r\n
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I directed strategic campaigns to drive brand awareness, attendance and participation. I defined the brand voice, editorial style and social media strategy for REALITY, a leadership program and alumni community of Forbes<\/em> Under 30 honorees, founders, executives and industry influencers.<\/p>\r\n \r\n\r\n<\/p>\r\n I created and implemented an international marketing recruitment strategy to inspire 1,000+ applicants for this program. I partnered with a creative agency to develop a video vision<\/a> and oversaw the production. I promoted social impact experiences and micro-grant opportunities to a 2,000-member alumni community with digital campaigns across multiple platforms, including e-mail newsletters, social media and web.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n With an emphasis on Instagram<\/a>, I partnered with a firm to grow the brand\u2019s presence with creative content and travel photography. On Facebook, I managed a private community of 2,000+ alumni to spark conversations and connections.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n I managed a storytelling series sharing key lessons learned from alumni. These profiles were featured on the Foundation’s blog as well as on social media and e-mail newsletters.<\/p>\r\n <\/p>\r\n <\/p>\r\n","protected":false},"excerpt":{"rendered":" I created communications campaigns across digital and social media projects.\u00a0 Campaigns I directed strategic campaigns to drive brand awareness, attendance and participation. I defined the brand voice, editorial style and social media strategy for REALITY, a leadership program and alumni community of Forbes Under 30 honorees, founders, executives and industry influencers. I created and implemented […]<\/p>\n","protected":false},"author":1,"featured_media":760,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[60,45,62,63,26,47],"class_list":["post-340","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-animation","portfolio_category-community","portfolio_category-creative","portfolio_category-design","portfolio_category-internal-communications","portfolio_category-marketing-and-social-media"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/portfolio\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juliamlevy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=340"}],"version-history":[{"count":6,"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/portfolio\/340\/revisions"}],"predecessor-version":[{"id":1202,"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/portfolio\/340\/revisions\/1202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliamlevy.com\/index.php?rest_route=\/wp\/v2\/media\/760"}],"wp:attachment":[{"href":"https:\/\/juliamlevy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=340"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/juliamlevy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Social Media<\/a><\/strong><\/h4>\r\n
Alumni Profiles\u00a0<\/a><\/strong><\/h4>\r\n