Communications & Social Media

I created communications campaigns across digital and social media projects. 

Campaigns

I directed strategic campaigns to drive brand awareness, attendance and participation. I defined the brand voice, editorial style and social media strategy for REALITY, a leadership program and alumni community of Forbes Under 30 honorees, founders, executives and industry influencers.

I created and implemented an international marketing recruitment strategy to inspire 1,000+ applicants for this program. I partnered with a creative agency to develop a video vision and oversaw the production. I promoted social impact experiences and micro-grant opportunities to a 2,000-member alumni community with digital campaigns across multiple platforms, including e-mail newsletters, social media and web.

Social Media

With an emphasis on Instagram, I partnered with a firm to grow the brand’s presence with creative content and travel photography. On Facebook, I managed a private community of 2,000+ alumni to spark conversations and connections.

Alumni Profiles 

I managed a storytelling series sharing key lessons learned from alumni. These profiles were featured on the Foundation’s blog as well as on social media and e-mail newsletters.